Hot Keywords Combined with Disastrous Design
Hot Keywords combined with bad design and positioning can literally kill your sales. Check out the Yellow Procrastinator book vs. the smaller Procrastinator Handbook. I’m sure you’ll agree that the first book is an eye sore with an awful clock reminding you of what you haven’t done yet! The keywords: procrastinator, procrastinate and master have decent Google ranking, but this is a classic case of what NOT TO DO!
Remember: Choose the right keywords, attract and know your audience, position your words correctly, and choose a good design to send the proper message!
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